One of the benefits of being local is that you get to meet your customers face-to-face. One way to do this is through events, either ones you attend or host yourself. Offer free promotional products or demonstrations of your service and be sure to collect as many details of potential customers as possible.
DiscountsYou could put up special offers for locals in the area and other local stores. This can give you the opportunity to increase your current customer base as those loyal local customers will be inclined to bring family members, co-workers or friends who are new customers to your store . Also, these events encourage the business to be busy and buzzing with people, which will leave customers feeling like your business is a popular one to choose.
NetworkingHost an event just for professionals and businesses in your area. This is a great way to get to know other local business owners in a fun, intimate setting. Not only will you have the chance to meet new people in your area but can also trade secrets of your success. Some of these owners may have vast experience under their belt and will appreciate fresh input and be happy to hand down important information to improve your local business.
OccasionalTake advantage of holidays and occasions such as Valentine's Day, Easter and of course, Local Business Week. These occasions will give you inspirations for decoration to catch the eye of new customers and clients. You can also update pages on your website to keep a consistent flow of traffic and market occasional events in your business. Find out what specific local occasional events there are and promote them. The local community will appreciate you making the effort to be part of the community and accept other cultures.
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