Media Partner for Local Business Week
The media partner of Local Business Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that Local Business Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of Local Business Week please contact us.
Thomson Local was the official partner of Local Business Week.
The aim was to communicate that the advances in technology and innovation means there are more channels and platforms that
consumers use to gather information on products or services they
wish to buy from. Figures from Google revealed that more
and more people use various methods, including their tablets,
laptops and printed information to research a product or service and make a decision on it before the purchase.
This was achieved through competitions, interviews, online coverage and video production. Thomson Local achieved coverage on 69 radio stations nationwide. As part of the ‘Local Business Week’ radio campaign, Radio Relations secured a weekly reach of 4.40 million with 3 hours and 29 minutes of coverage.
As part of the ‘Local Business Week’ digital campaign, Independent Media News secured a total audience reach of 76.7 million monthly unique visitors.
Local Business Week looked to address the difficulties facing
local businesses. The week aimed to provide solutions to meet the needs of local businesses. Salesforce was the leading enterprise cloud computing company providing low cost, low risk and fast results for local businesses throughout the UK.
This was achieved through interviews and desk research. This resulted in a total of 25 radio stations nation wide with a weekly reach of 895,000.
As part of Local Business Week 2014, Entrevo aimed to direct traffic to key persons of interest. This was achieved by The Relations Group through radio interviews and research.
This resulted in coverage on 8 radio stations nationwide with a weekly reach of 887K.
As part of Local Business Week 2015, Just Cash Flow aimed to find out what business owners wished they knew more about before starting a business and to offer guidance when it comes to cash-flow problems.
The Relations Group achieved this through radio coverage, online coverage, research and video content.
Benefits of Being a Local Business Week Partner
Local Business Week is the intellectual property of the Relations Group. Therefore Local Business Week can only be used for Marketing or PR purposes with the express written permission of the Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of encouraging the UK to get encourage local trade. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about Local Businesses.
- Rights to use the Local Business Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official Local Business Week'.
- Full page of content on the Local Business Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with Local Business Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Available Media Coverage
Radio Interviews and Features
Around Local Business Week, the media are interested in speaking to experts about all different topics on the subject of Local Business. If you have access to interesting and engaging spokespeople, then you could use the media interest in Local Business Week to communicate to a UK-wide audience in a credible and trusted way.
Radio and Online Competitions
Throughout Local Business Week, there are many platforms in the media that would be interested in content for Local Business Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away.
Throughout Local Business Week, there is an appetite for video content. This could be Business tips, a discussion on how online marketing can benefit your local business or a feature which includes B-roll footage of experts giving business advice. Local trading is a popular topic and there is a huge demand for video content especially during this week. Local Business Week is partnered with a video production company called TeleVisualise and all Local Business Week partners get exclusive rates.
Online Coverage and Infographics
Online media is always on the look out for interesting content. During Local Business Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.